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Degree Level Course

Design Thinking for Data-Driven App Development

This experiential course immerses you in an empathy-led, data-driven approach to designing products and services through Design Thinking, guiding you to identify and analyze real user needs and swiftly create functional mockups with visual building tools—ideal for learners exploring product management, venture creation, design and innovation, and looking to address real business needs with human-centered solutions.

Code BSMS4002
Credits 4 Credits
Type Elective
Prerequisites None
Core Competencies

What You'll Learn

View Course Videos
  • Design Thinking & empathy-first problem solving: interview, observe, and define user needs

  • Agile-inspired workflows: analyze, iterate rapidly, and validate ideas

  • Low-/no-code prototyping: use tools like Mural, Figma, and Bubble

  • Marketing, customer support, & IP fundamentals: understand go-to-market strategies, patents, and copyrights

  • User-experience design & iteration: gather feedback and refine flows

  • Persuasive pitching & entrepreneurship basics

12-Week Roadmap

Course Structure & Syllabus

For details of standard term assessment timelines and exam structures, visit our Academics page.

WEEK 1
Introduction to Design Thinking – Course outline and projects, Intro to the Design of Everyday Things, Project management
WEEK 2
Empathize – P1 – Persona Creation, Customer Journey Mapping, Design Paradox
WEEK 3
Empathize – P1 – List of problems, How Might We questions
WEEK 4
Analyze – P1 – Multi-Why, Conflict of Interest, Demo on a real problem
Reading List

Prescribed Books & References

  • Karmic Design Thinking: A Buddhism-Inspired Method to Help Create Human-Centered Products & Services by Dr. Bala Ramadurai
  • The Design of Everyday Things by Donald A. Norman
Faculty & Experts

About the Instructors

Bala Ramadurai

Bala Ramadurai

Guest Faculty, IIT Madras

Dr. Bala Ramadurai is a multi-faceted professional—entrepreneur, professor, author, innovation coach, and podcaster—who blends academic depth with hands-on industry experience. As the CEO and Co-founder of Spirelia, he leads the development of AI-powered tools that simplify and accelerate innovation, helping companies bridge the gap between ideas, IP, and implementation.

With over 15 years of global experience, Dr. Ramadurai has worked with top-tier organizations such as GE, Mercedes-Benz, Samsung, and Mindtree, bringing transformative approaches to innovation and intrapreneurship. He holds a PhD from Arizona State University and a B.Tech from IIT Madras, and has taught over 100,000 students through institutions like IIT Madras, NPTEL, Universidad Panamericana (Mexico), and SIBM Pune.

Dr. Ramadurai is the author of Karmic Design Thinking, co-author of a handbook on technology forecasting, and holds multiple patents from his time at GE. He’s also a co-host of four podcasts. Outside work, he is a birder, traveler, and amateur astronomer.

Connect with Dr. Bala if you want to talk about design thinking, tech forecasting, or geek out over innovation, sci-fi, or Tamil classics.

Prathap Haridoss

Prathap Haridoss

Professor , Department of Metallurgical and Materials Engineering , IIT Madras

Prathap Haridoss is currently the Dean (Academic Courses) and a Professor in the Department of Metallurgical and Materials Engineering at IIT Madras. He did his B.Tech in Metallurgical Engineering from IIT Madras and got his Ph. D. from the University of Wisconsin-Madison, USA. He worked as a Senior Scientist in Plug Power New York, before joining IIT Madras as a Faculty. His research interests include Fuel Cell and Carbon Nanomaterials. Prathap Haridoss was also one of the coordinators of NPTEL (National Program on Technology Enhanced Learning) and the IIT Madras B.S. Degree Program.