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Diploma

Marketing Management

Further course details coming soon!

Code BSMS2207
Credits 4 Credits
Type Diploma
Prerequisites None
Faculty & Experts

About the Instructors

VAIBHAV CHAWLA

VAIBHAV CHAWLA

Professor , Department of Management Studies , IIT Madras

Prof. Vaibhav completed his doctorate from IIM Kozhikode and has a teaching experience of more than a decade. He has taught UG, PG, and Ph.D. students for various Marketing courses including Marketing Management, Market Research, Digital Marketing, and Strategic Marketing. He has conducted and taught in several FDP programs including Scale Development and Validation, Theory Construction and Testing, etc. He has taken industry sessions for Indian Oil Corporation employees, petrol pump dealers, Indane Gas distributors, Indian Bank mid-level managers, leather industry entrepreneurs, and deep-tech entrepreneurs on the topics of customer experience management, advanced selling techniques, digital marketing, customer research for positioning, and business growth strategies.