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Diploma

Managerial Economics

This course will explore how markets function. The course aims to provide the dynamics of markets and the outcomes through the relationships between production, costs, and profits under different market settings.

Code BSMS3206
Credits 4 Credits
Type Diploma
Prerequisites None
12-Week Roadmap

Course Structure & Syllabus

For details of standard term assessment timelines and exam structures, visit our Academics page.

WEEK 1
The economic way of thinking, marginal analysis
WEEK 2
indifference curve, demand, supply, and market
WEEK 3
Elasticity and empirical methods for demand analysis
WEEK 4
Determinants of price elasticity, supply function
Reading List

Prescribed Books & References

  • 1. J Perloff and J Brander, Managerial Economics and Strategy, Pearson, Second Edition
  • 2. M R Baye and J T Prince, Managerial Economics and Business Strategy, Tata McGraw, Nineth Edition
  • 3. L Froeb, B McCannm, M Shor, and M Ward, Managerial Economics: A Problem-Solving Approach
  • 4. R Pindyck and D Rubinfeld, Microeconomics, Pearson, Nineth edition
Faculty & Experts

About the Instructors

Dr. L. Prakash Sai

Dr. L. Prakash Sai

Professor , Department of Management Studies , IIT Madras

Dr. Prakash Sai is a Professor of Strategy with Department of Management Studies, IIT Madras. He specializes in the broad domains of Technology Management & Innovation, Strategy & Policy Studies and Technopreneurship. In a career spanning three decades, he contributed to the growth, profitability and sustainability of several firms in public and private sectors through his consulting work and training programs. He served Tata Consultancy Services (TCS) for over a decade in various capacities as Management Consultant, Business Development Manager and Director (Strategic Planning), North America Operations having USD 1.5 billion revenue. He served as a Visiting Faculty at University of Applied Sciences, Hof, Germany and University of Passau, Germany, Nagaoka University of Technology, Japan, Harare Institute of Technology, Zimbabwe and University of Mauritius. He guided 15 Ph.D. theses and 9 MS theses; published research articles in international journals and co-authored a book, entitled: “Total Quality Management in Higher Education”. He holds B.Tech. Mechanical Engineering, M.Tech. Industrial Engineering, from Sri Venkateswara University, Tirupati; and Ph.D. in Technology Management from IIT Madras.