Degree Level Course
Digital Business
This course aims to provide the understanding of how digital business operate and their impact. The course provides the exposure to the ecosystem and the business intelligence tools enabling digital business.
Code
BSMS3208
Credits
4 Credits
Type
Core Course
Prerequisites
None
12-Week Roadmap
Course Structure & Syllabus
For details of standard term assessment timelines and exam structures, visit our Academics page.
WEEK 1
Introduction to digital business, understand the evolution from traditional to digital businesses, discuss characteristics and drivers of successful digital businesses
WEEK 2
Data as a business asset, learn how data acts as a strategic asset in modern businesses, Evaluate real-world examples of data-driven decision-making.
WEEK 3
Digital innovation, explore how innovation is accelerated through digital capabilities, Study examples of digitally enabled product and service innovation.
WEEK 4
Digital platforms and ecosystems, Examine platform-based business and two-sided markets, Analyze case studies like Amazon and Uber's platform strategy.
Reading List
Prescribed Books & References
- George Westermann, Didier Bonnet and Andrew McAfee, Leading Digital, Harvard Business Review Press
- Bernd W. Wirtz, Digital Business Models, Springer