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Diploma Level Course

Business Data Management

This course will facilitate the students to: 1. An understanding of economics, business basics and associated terminologies.  2. An overview on financial accounting, financial statements, financial statement analysis and management accounting. 3. An overview on the basics of MS Excel 4. The 7 steps involved in the professional B2B selling process. 5. A holistic understanding on the importance of negotiation in businesses. 6. Service failure and recovery in B2C Vs B2B markets and role of organization and its employees in tackling this

Code BSMS2001
Credits 4 Credits
Type Data Science
Prerequisites None
Core Competencies

What You'll Learn

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  • Understand the business context: consumption patterns, micro-economic concepts underlying demand and supply

12-Week Roadmap

Course Structure & Syllabus

For details of standard term assessment timelines and exam structures, visit our Academics page.

WEEK 1
Introduction to Economics, Discussion of basic concepts
WEEK 2
Demand and Supply- Overview, basics, demand and supply curve, demand elasticity, supply elasticity
WEEK 3
Understanding basics of business- Business basics, Differences between B2C vs B2B, introduction to services, Organization buying behavior, B2B buying situations, Decision making unit, Sales techniques
WEEK 4
Excel live sessions- Basics to advanced
Faculty & Experts

About the Instructors

Dr. Ashwin J. Baliga

Dr. Ashwin J. Baliga

Assistant Professor , IESEG School of Management

Dr. Ashwin J. Baliga is an Assistant Professor of Sales at IESEG School of Management, Paris Campus, France, and has a PhD in B2B Marketing from IIT Madras. He is the recipient of the “IIT Madras Institute Research Award” for the exemplary research work done and received the “Sri N Kannan Prize” for the Best PhD Thesis in Marketing at the 59th Convocation, IIT Madras. Ashwin has published in Journal of Business Research, Journal of Personal Selling and Sales Management, Journal of Business & Industrial Marketing, International Journal of Mineral Processing, Harvard Business Publishing, and Case Centre. He has received the 2024 and 2025 Outstanding Reviewer Award from “Marketing Intelligence & Planning” and the 2024 Best Reviewer Award from “Journal of Hospitality & Tourism Management”. His research interests are in B2B service failure and recovery, tech usage in sales, mental health and well-being of B2B salespeople, B2B customer reacquisition, relationship reactivation, buyer-supplier relationships, etc.

Prof. Siddharth Arora

Prof. Siddharth Arora

Associate Professor , The College of Westchester, School of Business

Presently an Associate Professor at The College of Westchester, School of Business, he teaches Finance, Accounting, Sales, and Business Analytics and has been in academia since November 2021. Prior to entering the academic field, he accumulated more than 24 years of corporate experience, including 20 years at CRISIL Limited, an S&P Global company, where he held roles in Research, Analytics, and Sales across India, Hong Kong, Singapore, and the United States (New York). He holds a Bachelor of Commerce (B.Com.) degree and a Master of Business Administration (MBA) in Finance from India.

Dr. Aaditya Chandel

Dr. Aaditya Chandel

Research Scientist , IIT Madras

Aaditya Chandel is an interdisciplinary leader, researcher, and entrepreneur who bridges the gap between high-tech engineering, data systems, and strategic business management. With a PhD from IIT Madras and international research credentials from Auburn University (USA), he brings a powerful combination of three distinct strengths to academia and industry: pioneering aerospace R&D, massive-scale management education, and proven entrepreneurial success. His expertise in elite management education is further highlighted by delivering prestigious guest lectures for Executive Program participants at IIM Kozhikode.Dr. Chandel is a highly disciplined strategist with a sharp track record of leading cross-functional teams and driving international collaborations. He excels at turning complex technical concepts into real-world business value, high-impact student mentorship, and scalable organizational growth. He is a founder of QkRes Technologies and Research Service. He successfully commercialized his technical expertise to build a venture that designs and supplies custom scientific instruments and experimental setups for top tier research laboratories.